November 10, 2017

Zone Startups - Mumbai
18th Floor, BSE Building, Dalal Street, Fort, Mumbai – 400001

Contact us

Anand Sharma
+91-9868 806 791

India is witnessing a startup revolution. Standing at third globally, the Indian startup base is expected to witness a YoY growth of 10-12% as per NASSCOM’s 2016 Indian Startup Ecosystem report. To capitalize the potential of India’s innovators and entrepreneurs a vibrant financial ecosystem is essential.

There are various popular & innovative methods available to raise funds in the start-up community nowadays, however, startup funding can still become a critical task if one doesn’t understand the finer nuances involved in the process –

  • How do potential investors view your startup?
  • What approach of scaling up do investors seek in an entrepreneurial venture?
  • Evaluating the pre seed / seed investment. Apart from capital, what else can an investor bring to the table?
  • How can a startup maximize their chance of raising the first round of funding?
  • When and how VCs wants to plan for an exit?

“Fundraising Essentials for Startups” is a one day intensive workshop exclusively designed for startup founders, aspiring entrepreneurs and professionals in key roles handling fund raising & investor relations. Participants will get a chance to hear and interact with leading industry practitioners, startup investors and key stakeholders to understand the best ways of getting funded. Also, learn how to structure a successful investment deal, term sheet negotiation & documentation process.


  • Learn how to determine capital requirements
  • When to raise money, how much & from whom?
  • Learn how to structure your startup for seed, angel and venture capital investment.
  • Understand the best practices in identifying and approaching potential investors.
  • Understand different modes of funding available for Startups
  • Learn about negotiation & documentation of term sheet & key clauses.
  • Develop connection with successful practitioners, startup investors and accelerators.


This initiative is specifically designed for those who are working closely or associated with new entrepreneurship and startups, in a direct operative support function or as part of a wider role within the Startup or innovation ecosystem.
  • Startup founders
  • Emerging / aspiring entrepreneurs
  • Key professionals & executives working closely with Startup firms.
  • Anyone interested in understanding the startup fundraising process.



09:30 am - 10:00 am

Workshop Registration

10:00 am - 10:15 am

Workshop Introduction / Opening

10:15 am - 11:15 am

Preparing for Early Stage Funding

How much money do you need - Mapping the startup lifecycle with Investment Needs
When to raise funds, how much to raise, and from whom
Finding and connecting with the potential investors
The pros and cons of raising funds from angels / VC funds
Building pitch perfect business plan
Structuring a company for seed, angel and venture capital investment
What investors look for before investing into business (at different levels - Seed, Angel and VC)
Sector attracting maximum investment: E-Com, Fintech, Edtech etc

11:15 am - 11:30 am

Tea / Coffee Break

11:30 am - 12:45 pm

Key Legal Issues and Deal Documentation

Key Terms in Term Sheet
- Liquidation Preference
- Anti-Dilution
- Board Composition
Negotiation of Terms Sheet
Share Holding Agreement
Deal Structuring
Legal Documentation
Exit Clauses
-How much can you sell
-Timing your exit

12:45 pm - 01:45 pm

Networking Luncheon

01:45 pm - 02:45 pm

Modes of Startup Financing

Crowd Funding
Angel Investment
VC Investment
Venture Debt Investment
Equity Instruments
Debt Instruments

02:45 pm - 03:00 pm

Tea / Coffee Break

03:00 pm - 03:45 pm

Valuation of Startup & Early Stage Companies

How do VCs value startups?
- Basic VC formula
- First Chicago method
- Scorecard method
Some alternative approaches
- In-phases valuation
- Real options
- The Backsolve method
Understanding Key Value Drivers
Case Study

03:45 pm - 05:00 pm

Peer Review: Business Plan Pitching for fund raising (Role Play & Scorecard)

05:00 pm - 05:15 pm

Thank You Remarks / Closing


Zone Startups - Mumbai

18th Floor, BSE Building, Dalal Street, Fort, Mumbai – 400001


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